Using weather data signals you can dynamically tailor the content or products featured in your ads:
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Here are three simple ways you can personalize ads using local weather data signals:
Feature productions related to specific weather conditions. For example:
Inspire with your spring collection
Promote new line of waterproof jackets
Personalize ads with live text featuring the current temperature. For example:
Signal: Temperature -5°
"It's -5°. Is your home winter ready?"
Signal: Temperature 15°
"It's 15°. Is your patio spring ready?"
Pair different creative themes with specific temperature ranges. For example:
Signal: Temperature below 0°
Feature a tropical getaway promotion
Signal: Temperature above 10°
Feature a local destination offer