Freshbooks, a national provider of accounting software, sought to expand their global marketing efforts into programmatic display to supplement search and social tactics and drive qualified trial registrations among small and medium business owners. Freshbooks enlisted MediaNet for their onboarding of Display & Video 360 and Campaign Manager platforms to build a programmatic in-house program from the ground up. Leveraging fully-managed services such as: strategic advisement, custom dashboarding and performance optimizations, Freshbooks gained a dramatic increase in conversion volume and exceeded historical goals.
