MediaNet® | Success Story: Cefaly Technology

A global B2C health technology company sought to improve its desktop and mobile user experience with the goal of increasing eCommerce conversions. Using Google Optimize, MediaNet launched a robust, always-on A/B testing program to discover the types of UX improvements that site visitors would respond to best.

										Lift in desktop 
conversion rate
										4.4x
									

										Increase in 
avg. session duration
										26%
									

										Reduction in 
bounce rate
										11%
									

Goals

Increase conversions by improving desktop and mobile UX for customers
Improve usability and engagement across homepage, product and informational pages

Approach

Identify and execute A/B testing strategy focused on 45 different UX improvements across 11 pages with Google Optimize
Deploy experiments and measure outcomes through integrated Analytics data with a focus on conversion efficiency, session duration and bounce rate goals
Implement website optimizations on a continuous basis by leveraging feedback from ongoing Experiments and Analytics results

Results

Improved optimizations contributed to a 4.4x desktop conversion growth, a significant lift in ecommerce sales.
Improved optimizations contributed to a 26% increase in average session duration
Site optimizations contributed to an 11% reduction in bounce rate across all devices

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