Digital internalization:
a practical guide

Taking programmatic in-house requires careful consideration and planning. If you’re curious about digital internalization or are interested in evaluating the optimal approach for your organization, learn more about the opportunity and then assess your readiness with, ‘Digital internalization: a practical guide’.

This whitepaper will help you to understand:

  • how to assess the business case for in-housing digital marketing technologies and operations
  • the challenges, opportunities and approaches associated with internalization
  • how to build the framework to prepare your organization for the transition

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