Manage it all with Google Marketing Platform

Google Marketing Platform is an integrated suite of state-of-the-art solutions that empowers marketers and agencies to take control of their digital advertising.

Platform features

Campaign Manager

Deliver and manage your campaigns across screens and formats through one intuitive ad serving and campaign management platform. Campaign Manager simplifies the complete campaign management process from planning and trafficking through to reporting and attribution. Every aspect of your digital program can be controlled from one place so you can do more in less time.

 
  • Cross-screen, full-funnel measurement
  • Industry-leading fraud protection
  • Built-in viewability and content verification
  • Unified measurement and attribution
  • Cross-format creative trafficking (mobile, video, rich media, dynamic)
  • Intuitive system workflow with time saving features (bulk uploads, scheduled reports)
  • Seamless integration with Google Marketing Platform's programmatic, creative and analytics solutions
Display and Video 360

Reach always-connected consumers when and where it matters with Google Marketing Platform's holistic programmatic buying. Display & Video 360 gives you access to premium inventory across screens and formats, along with the real-time insights and granular controls you need to optimize with precision.

 
  • Precise targeting and optimization, including proprietary Google data plus best-in-class contextual targeting
  • Industry-leading fraud protection
  • Built in viewability and content verification
  • Premium video inventory
  • Intuitive system workflow with time saving features
  • Discover and buy premium media, including programmatic guaranteed, direct deals and open exchange all from one simple interface
Search Ads 360

Search Ads 360 is an enterprise search management platform that enables you to coordinate campaigns across multiple search engines including Google AdWords, Bing Ads and Baidu all in one place. Search campaigns can now be tightly integrated with all of your digital advertising efforts, giving you a complete view of your audience and cross-channel performance.

 
  • Performance bidding suite with portfolio-level bidding that auto-optimizes across engines to reach your goals
  • Automate your search ads, keywords and bids on the fly with inventory-aware campaigns, seamlessly integrated with Google Merchant Center
  • Full support for AdWords RLSA campaigns
  • Cross-device measurement and mobile bid automation
  • Bid smarter by defining customized Floodlight variables based on user segments

Platform highlights

  Campaign Manager Display & Video 360 Search Ads 360
Comprehensive third-party ad server with rich media and advanced dynamic creative support brightness_1 - -
Attribution modelling suite brightness_1 - -
Built-in viewability and content verification brightness_1 brightness_1 -
Industry leading fraud protection brightness_1 brightness_1 brightness_1
Display and video ad serving capabilities brightness_1 brightness_1 -
Discover and buy premium media globally across screens, channels and formats - brightness_1 -
Access to premium video inventory - brightness_1 -
Search management capabilities - - brightness_1
Cross-environment measurement brightness_1 brightness_1 brightness_1
Intuitive system workflow with time saving features brightness_1 brightness_1 brightness_1
Seamless integration with all Google Marketing Platform solutions brightness_1 brightness_1 brightness_1

Service solutions

Get started with one of our three service-level solutions:

MediaNet's team of experts directly manages all in-platform aspects of the programmatic marketing lifecycle working as an extension of your internal team — planning, implementation, management, optimization, reporting and insights.

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Managed service is recommended for marketers/media buying firms with limited or no Google Marketing Platform experience and/or that want a fully-managed solution.
 
  • MediaNet in the platform exclusively
  • MediaNet accountable for campaign management and performance
  • Full media, tech and data cost transparency; no hidden fees
  • Comprehensive, fully-managed service
  • Dedicated account team
  • Optional transition to Self or Hybrid service

Your team directly manages all in-platform aspects of the programmatic marketing lifecycle with our support and guidance. MediaNet provides access along with guided platform support and strategic counsel.

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Hybrid service is recommended for firms with moderate programmatic and/or Google Marketing Platform experience that want to eventually internalize operations
 
  • Your team in the platform exclusively
  • Your team accountable for campaign management and performance
  • Full media, tech and data cost transparency
  • Best practices and guided setup consultation
  • Dedicated account manager with integrations support
  • Comprehensive platform training
  • Optional transition to Self or Managed service

Your team directly manages all in-platform aspects of the programmatic marketing lifecycle — planning, implementation, management, optimization, reporting insights. MediaNet provides access along with basic technical and new feature support.

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Self-service is recommended for advanced digital agencies/media buying firms with extensive Google Marketing Platform practitioner experience
 
  • Your team in the platform exclusively
  • Your team accountable for campaign management and performance
  • New feature support and training
  • Data, supply and platform integrations support
  • Optional transition to Hybrid or Managed service

Navigate your way to success

Which service tier solution is right for you? Choose the recommended service-tier solution for your organization based on the path that best describes your needs:

  • I want to get my first campaign into market as soon as possible and move towards self-management when I'm ready.
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    This path is ideal for agencies and media buying teams that have no or limited experience with programmatic or Google Marketing Platform, but want to eventually bring digital operations in-house.
    Managed → Hybrid → Self
  • I want to get started with MediaNet support and move towards self-service when I'm ready.
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    Ideal for agencies and media buying teams with moderate Google Marketing Platform expertise or those with extensive programmatic digital operations expertise that are new to Google Marketing Platform technology.
    Hybrid → Self
  • We are a seasoned programmatic marketing organization with team members who have already worked extensively with Google Marketing Platform technology.
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    Ideal for agencies and media buying teams that already possess extensive Google Marketing Platform practitioner experience.
    Self
  • I want MediaNet programmatic experts to manage everything and operate as an extension of our internal team.
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    Ideal for marketers and media buying teams that want a fully-managed, completely transparent service solution and external team of programmatic experts orchestrating their digital investment activities.
    Managed

Ready for more?

Learn how Google Marketing Platform can help you realize what's possible with digital.