Fresh: strawberries

Objective

Educate customers on Walmart's grocery offering and create interest in fresh-picked seasonal produce.

Solution

Gamification ad creates aninteractive game where users swipe to catch strawberries, revealing a recipe.

Execution
Gamification interstitial
stay_current_portrait

Full-screen mobile experience

touch_app

Drag and drop

device_hub

Custom interactions

Results

5.3x

CTR

vs. industry benchmark

7.5x

engagement rate

vs. industry benchmark