Summer refresh

Objective

Drive interest in Walmart's fresh grocery offering by inspiring audiences with weeknight recipes.

Solution

High impact (expandable and enhanced) creatives to showcase a carousel of delicious recipes.

[Please switch to a tablet or desktop to view the billboard ad size.]
Execution
Interactive gallery banners
swap_horiz

Carousel slider

image

Photo-rich layout

tag_faces

Eye-catching animations

[Please switch to a tablet or desktop to view the 160x600 expandable ad size.]
Results

2.6x

engagement rate

vs. industry benchmark

3.1x

interaction time

vs. industry benchmark