Spring patio

Objective

To extend a promotional print supplement, 'Patiobook' to online audiences and drive product interest and awareness of Walmart's new Spring patio furniture collections.

Solution

High-impact engagement creatives to showcase featured patio furniture collections and product details.

[Please switch to a tablet or desktop to view the billboard ad size.]
Execution
Interactive lookbook
web

Microsite with multi-tabs

swap_horiz

Carousel slider

art_track

Products and pricing

Results

1.4x

CTR

vs. industry benchmark

3.2x

ROAS

vs. client goal