Back to campus

Objective

To drive ad engagement and product interest for dorm room collections for the new Back to Campus season.

Solution

High impact (expandable and enhanced) creatives to showcase multiple dorm room environments and encourage shoppable product exploration.

[Please switch to a tablet or desktop to view the billboard ad size.]
Execution
Micro catalog banners
touch_app

Click-to-pan interactions

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Hot-spots controlled carousel

art_track

Products and pricing

Results

2.2x

interaction time

vs. industry benchmark

2.4x

engagement rate

vs. industry benchmark