Fall preview

Objective

Win share-of-mind and help drive viewer tune-in to Global’s new Fall TV Lineup of six series debuts.

Solution

Capture audience awareness with embedded video creative that featured the new series trailers in a high-impact standard display format.

[Please switch to a tablet or desktop to view the billboard ad size.]
Execution
Embedded video banner
video_library

Customized video player

panorama

Large, high-impact canvas

Results

3.2x

engagement rate

vs. industry benchmark