Holiday promotion

Objective

Deliver a personalized user experience to encourage holiday gift and beauty product sales.

Solution

Data-driven solution paired with a flexible dynamic template to personalize creatives to pre-determined audiences in DV360.

Execution
Data-driven animated banners
text_format

Live text

format_shapes

Customized fonts

date_range

Scheduled content

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Results

99%

savings in creative-production time

real-time vs. traditional updates

180+

hours saved in trafficking time

dynamic vs. standard campaign