Sentra Turbo

Objective

Raise awareness and interest of new vehicle, 'Nissan Sentra' and drive in-ad engagement.

Solution

High-impact engagement unit that includes a 360-degree exterior view of the car and educates the user on key features.

[Please switch to a tablet or desktop to view the billboard ad size.]
Execution
360 vision lite
360

360 degree car rotation

add_circle

Hover hot-spots

Results

4.7x

engagement rate

vs. industry benchmark

 

1.6x

interaction time

vs. industry benchmark