Mother's day

Objective

To digitally extend a seasonal promotional print supplement for Mother's Day with the goal of driving branded ad engagement and site visits.

Solution

Eye-catching, high-impact creatives that mimicked Hudson's Bay print promotion to drive in-ad product engagement.

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Execution
Micro catalog banners
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Magazine-like feel

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Carousel slider

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Product names and pricing

Results

2.1x

CTR

vs. industry benchmark

4.0x

engagement rate

vs. industry benchmark