Fall: room of the season

Objective

To digitally extend a seasonal promotional print supplement for Fall: Room of the Season with the goal of driving branded ad engagement and site visits.

Solution

High-impact (expandable and enhanced) creatives that promoted different fall furniture collections in an interactive experience.

[Please switch to a tablet or desktop to view the billboard ad size.]
Execution
Interactive lookbook
burst_mode

Magazine-like feel

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Hover hot-spots

video_library

YouTube player integration

Results

1.5x

interaction time

vs. industry benchmark

3.4x

engagement rate

vs. industry benchmark