STEM careers

Objective

To engage in audience outreach through digital initiatives to encourage interest and applications in STEM careers available at BorgWarner.

Solution

Data-driven animated display banners featured STEM job roles and targeted users in specific job sectors for personalized ad experiences at scale.

Execution
Data-driven animated banners
category

Dynamic content personalization

text_format

Live text

format_shapes

Customized fonts

Results

91%

reduction in creative
production time

dynamic vs. standard campaign

 

2.1x

CTR

vs. industry benchmark