Meet the new Google Analytics 4
Meet a new, more intelligent Google Analytics that builds on the foundation of the A…
Ad Tech
Turn insight into action with A/B experiments
Global marketers estimate they waste an average of 26% of their budgets on ineffecti…
Digital Transformation’s Unfinished Business
It’s a term that contains two words with much more than four letters, but you would …
Why COVID-19 may call for a brand reset (and how to pull it off)
By Julia Amorim, CEO | This article was originally published on SmartBrief 04.08.20.…
Adapting digital strategies for a cookieless world
By Julia Amorim, CEO | This article was originally published on SmartBrief 03.11.20.…
Three pitfalls marketers should avoid in 2020
By Julia Amorim, CEO | This article was originally published on SmartBrief 01.31.20.…
Getting to the how and why of data
By Julia Amorim, CEO | This article was originally published on SmartBrief 12.16.19.…
Why Marketers Need An In-House Programmatic Roadmap
The numbers didn’t seem to make sense -- or at the very least, they defied conventio…
What it takes to select and integrate new marketing technology
By Julia Amorim, CEO | This article was originally published on SmartBrief 08.19.19.…
What Intelligent Tracking Prevention (ITP) updates means for marketers
What is changing with the release of ITP 2.1 and 2.2? The new release of ITP 2.…