Digital Pioneers

Nearly 15 years since our founding, priority one remains developing collaborative, durable partnerships built on trust, integrity and enduring value.

Who we are

 

A New Breed of Partner

MediaNet is an independent programmatic advertising services firm, purpose-built to equip our clients for the challenges and opportunities of a digital-first world. Our capabilities span the disciplines required to organize efficiently around today's connected consumers and their ubiquitous digital journeys. We fuse strategy, data and creative into one symbiotically entwined, high-agility operation that helps our clients go further—and win bigger—with their digital media investments.

We promise to keep the process simple and the value high. And we deliver on our promises. Always.

Audience Centric

We approach digital programs with an agile framework that facilitates an ever-evolving understanding of the consumer. To engage we must do more than be there at the right moments. We must create empathetic experiences that offer relevance, utility and value. By marrying traditionally disparate disciplines—strategy, data and creative—into one connected and collaborative workflow, we transcend the silo approach to planning and execution, in favour of one that is organized around the consumer above all else.

As consumers demand more value for their time, brands will be challenged to deliver even greater experiences. To help our clients rise to this challenge we relentlessly seek out and apply the best methods, technologies and data to deliver customized experiences that cohesively align to brand values, business goals and consumer wants. It is the framework by which we are organized that facilitates our ability to embrace continuous change and spark boundary-breaking innovation.

Connected Culture

Collaborative at its center, our culture is one that embraces connected thinking and working. The unique perspectives and disciplines we unite equip us to thrive in a climate of continuous transformation. We believe that nothing is ever good enough for very long. This belief is what intrinsically keeps us and our clients moving perpetually forward.

Roots

Founded in 2003 as one of the first traditional advertising networks, MediaNet [formerly the demand-side arm for then, Casale Media] has a rich digital heritage that few in our space can claim. It is our belief that the future of media is programmatic and the future of programmatic is rooted in a holistic, consumer-centric approach.

Today, we are raising the bar for digital—and we're doing it by delivering an unprecedented calibre of service solutions, cohesive digital programs that enhance the user experience and results that drive accelerated investment into digital channels.

A brief history

2001

Parent company, Casale Media, founded

2003

Casale Media launches industry's first real-time advertising network, MediaNet®

2006

MediaNet's "Brand Name" network launches; introduced to market as AgencySelect

2008

MediaNet Custom Networks® campaign planning tool rolls out

2009

Rich-media-based creative development & analytics platform is launched

2011

Scope of digital creative production services and rich media product offering is expanded

2013

MediaNet proudly celebrates 10 years of digital media innovation and service excellence

2014

MediaNet transitions from traditional managed service network to full-service, holistic digital media investment practice

2015

MediaNet becomes independent; grows its strategic planning, business intelligence and creative services groups

Our mission

To simplify the process of digital media investment for our clients while maximizing its value potential.